Privacy Policy

Personal Information Categories and Disclosure

Last Modified: November 05, 2024

BRITSOU (hereinafter referred to as “we” or “BRITSOU”) is committed to protecting the privacy of all users who visit our websites and mobile applications. As part of our commitment to privacy, we have created this privacy statement. Please read the following Privacy Policy carefully to understand how we use and protect the information you provide (or “you”). By accessing and/or using the webpages and mobile applications of BRITSOU (collectively referred to as the “Services”), you, as a user of these Services, accept and agree to abide by this Privacy Policy. If you do not agree, please discontinue your use of our Services.

This Privacy Policy applies to the information we collect on the Services and through email, text, and other electronic messages between you and BRITSOU. It does not apply to information collected by any third parties (including our affiliates and subsidiaries), including through any applications or content that may link to or be accessible from the Services.

 

CHILDREN UNDER THE AGE OF 18

Our Services are not intended for children under 18 years of age. No one under the age of 18 may provide any information to or on the Services. If you are under 18, please do not provide any information on our Services, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn that we have collected personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we have inadvertently collected information from a child under the age of 18, please reach out to us using the contact details provided in Article 10 of this policy. This Privacy Policy includes the following:

1.The personal information we collect;

2. How we use your personal information;

3.Who we may share your personal information with;

4.Choices regarding how we use and disclose your information.

5.Accessing and correcting your information.

6.Your privacy rights under the laws of your jurisdiction, including those in California.

7.Do Not Track signals.

8.The security and retention of your information.

9.Updates to the Privacy Policy.

10.Contact Information.

 

 1.PERSONAL INFORMATION THAT WE COLLECT

(a) We collect personal information directly from you. For example, we may collect your personal information when you sign up for newsletters, register as a user, download and use our mobile applications, purchase our products, communicate with us by phone (which may be recorded for customer service purposes), send us product registration cards or correspondence (by letter, fax, or email), visit our Services, participate in promotions or competitions, or interact with us in person. In these cases, you may be asked to provide certain information about yourself, including your name, email address, phone number, physical address, and other contact details. We may also collect information from emails and letters you send us. BRITSOU may request that you complete surveys for research purposes, although responding is not mandatory. To register as a user, we will ask for your email address, username, and password. If you purchase our products, we will ask for your payment card information and billing address. You have the option to leave reviews for our products on our Services, in which case your chosen display name and comments will be shared publicly. When you use our mobile application, you provide information about your home and living spaces 

We utilize third-party service providers to host our Services, manage our product sales, and process payments. If you are redirected to these providers’ interfaces, information may be provided directly to them, and we may receive information about you in connection with your transactions.

(b) We may also automatically collect information about you as you navigate through the Services, which may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies. Additionally, we may obtain personal information about you from third parties, such as our business partners.

The technologies we use for this automatic information collection may include:

*Cookies: A cookie is a small file placed on your computer's hard drive. Unless you adjust your browser settings to refuse cookies or decline cookies through our cookie banner, our system will issue cookies when you direct your browser to our Services. You can set your browser to refuse all or some cookies or to alert you when cookies are being sent. However, if you do not consent to our use of cookies or select this setting, you may be unable to access certain parts of our Services. For more information about cookies, visit allaboutcookies.org and youronlinechoices.eu.

*Web Beacons: Pages of the Services and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us to count users who have visited those pages or opened an email, as well as for other related statistics (e.g., recording the popularity of certain content and verifying system and server integrity).

Google Analytics: We use Google Analytics, which uses cookies to analyze the frequency of use of certain areas of our Services and to identify preferences. For more information regarding how Google collects, uses, and shares your information, please visit Google’s Privacy Policy. You can deactivate Google Analytics using a browser add-on if you do not wish to participate in the analysis. You can download the add-on here: Google Analytics Opt-Out.

Advertising Identifiers: Advertising identifiers are similar to cookies and are found on many mobile devices and tablets (e.g., the "Identifier for Advertisers" (IDFA) on Apple iOS devices and the "Google Advertising ID" on Android devices). These identifiers are used to make online advertising more relevant.

We operate social media pages on third-party networks and have social media icons on our Services. When you visit or link to our social media pages, information is processed both by us and the applicable social media provider. Social media providers are unaffiliated with us, and we are not responsible for their content or privacy practices. These providers have their own terms of use and privacy policies, and we encourage you to review those policies whenever you visit their websites or interact with their platforms.

 

 2.OUR USE OF YOUR PERSONAL INFORMATION

BRITSOU may use and analyze the information we collect for the following purposes:

*To Fulfill Your Requests: For example, if you provide your name and contact information to inquire about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product, we will use it to process your payment and facilitate delivery. We may also retain your information to streamline future product orders or process returns.

*To Register Your Products.

*To Provide and Support Our Services: This includes personalizing and developing our services, products, and user experience.

*To Create and Manage Your Account: This involves maintaining, customizing, and securing your account with us.

*To Authenticate Users: Including the use of text messaging for multi-factor authentication.

*To Process Transactions: This includes handling your requests, purchases, and payments while preventing transactional fraud.

*To Provide Support: We respond to your inquiries and investigate any concerns while monitoring and improving our responses. 

*To Personalize Your Experience: We deliver relevant content, product offerings, and targeted promotions through our Services, third-party sites, and via email or text message (with your consent where required by law).

*To Maintain Safety and Security: This includes protecting our Services, databases, and other technology assets.

*For Internal Testing and Development: This encompasses research, analysis, and product development to improve our Services and products.

*To Respond to Legal Requests: Including law enforcement requests and compliance with applicable laws, court orders, or governmental regulations.

*For Business Transactions: In the event of a merger, divestiture, restructuring, or other sale or transfer of assets, your personal information may be among the assets transferred.

*For Internal Research: Conducting technological development and demonstration.

*To Verify Quality and Safety: This includes maintaining the integrity of services or products owned or controlled by BRITSOU.

*To Detect Security Incidents: Protecting against malicious, deceptive, fraudulent, or illegal activity and prosecuting those responsible.

*For Debugging Purposes: Identifying and repairing errors that impair the functionality of our products or services.

We may contact you by post, telephone, fax, or email. If you wish to change your preferences regarding future contact, please let us know.

 

 3.Whom We Share Your Personal Information With

We may disclose personal information that we collect or that you provide as described in this privacy notice:

*To Our Subsidiaries and Affiliates.

*To Contractors and Service Providers: Third parties that assist us in supporting our business operations.

*To Potential or Actual Buyers: In the event of a merger, divestiture, restructuring, or other sale or transfer of some or all of BRITSOU’s assets, your personal information may be included among the assets transferred.

*To Selected Third Parties: This includes other subsidiaries and affiliates that may occasionally contact you about products and services of interest. They may reach out via post, telephone, fax, or email. If you wish to change your preferences regarding contact from these companies, please let us know.

*For Marketing Purposes: We may share your information with third parties for marketing purposes, with your consent.

*To Comply with Legal Obligations: We may disclose your personal information to comply with court orders, subpoenas, search warrants, or other legal processes, including responding to government or regulatory requests.

*To Enforce Agreements: This includes sharing information to maintain the integrity of our business relationships and to pursue any payments owed to us.

For Safety and Fraud Protection: If we believe it is necessary to protect the rights, property, or safety of BRITSOU, our customers, or others, we may disclose your information. This includes sharing information with other companies and organizations for fraud protection and credit risk reduction. We take user security seriously and may act independently or in cooperation with third parties to address safety threats or fraud.

 

 4.CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We do not control the collection and use of your information by third parties described herein. Where applicable, these organizations are contractually obligated to use your personal information only to provide services to us and to maintain its confidentiality. However, these parties may aggregate the personal information they collect with information from their other consumers for their own purposes.

We strive to give you choices regarding your personal information. We have established mechanisms to provide you control:

*Tracking Technologies and Advertising: You can set your browser to refuse all or some cookies, or to alert you when cookies are sent. If you disable or refuse cookies, please note that some parts of our Services may become inaccessible or may not function properly.

*Disclosure for Third-Party Advertising: If you do not want us to share your personal information with unaffiliated third parties for promotional purposes, you can opt out by contacting us directly. You may change your choice at any time.

*Promotional Offers from BRITSOU: If you do not wish for your contact information to be used by BRITSOU for promotions of our own or third-party products and services, you can opt out by checking the relevant box on the collection form or by contacting us. If you receive a promotional email, you can unsubscribe by clicking the link in the email. This opt-out does not apply to information provided due to product purchases, warranty registrations, or other transactions.

 

 5.ACCESSING AND CORRECTING YOUR INFORMATION

You may email us at the address listed below to request access to, correct, or delete any personal information you have provided. We may not accommodate a request if we believe the change would violate any law or result in incorrect information.

 

 6.YOUR PRIVACY RIGHTS UNDER THE LAWS OF YOUR JURISDICTION

(a) General.This section is subject to specific disclosures on privacy rights outlined below. We are committed to facilitating the exercise of your rights under the laws of your jurisdiction, which may include the right to request correction, modification, or deletion of your personal information, data portability, and the right to opt out of the sale or sharing of your personal information. We will do our best to honor your requests, subject to legal and contractual obligations. To make a request, cancel your account, or request deletion of your information, contact us via the email provided below.

This Privacy Policy applies to our U.S. website. If you reside outside the United States, please click the down arrow next to “United States” at the top right corner of the homepage to navigate to your country-specific website.

(b) California Disclosures

California “Shine the Light” Disclosure: California Civil Code Section 1798.83 allows California residents who provide personal information while obtaining products and services for personal use to request information regarding our disclosure of personal information to third parties for their direct marketing purposes. This includes categories of personal information and the names of those businesses. You may request this information once per calendar year. To request, please write us with “California Shine The Light Rights” in the subject line.

California Consumer Privacy Act (CCPA) Disclosures: Under the CCPA, California residents have the right to request:

*The categories of personal information we have collected about you.

*The sources from which the personal information is collected.

*The business purpose for collecting, selling, or sharing personal information.

*The categories of third parties with whom we share or sell personal information.

*The categories of personal information we have disclosed.

*The specific pieces of personal information we have collected about you.

Additionally, you have the right to: 

*Know how long we retain your personal information.

*Request deletion of your personal information.

*Request correction of any inaccurate information.

*Opt out of the sale or sharing of your information.

*Limit the use of sensitive personal information (if applicable).

*Not be discriminated against for exercising your CCPA rights.

While we do not currently offer a direct option to opt out of the sharing of personal information for behavioral advertising on our homepage, you can request that we do not sell or share your personal information. To exercise this right, please contact us at the email provided in Article 10 of our policy, and we will assist you in accordance with applicable laws. 

 

Personal Information Categories and Disclosure

Personal Information Category

Source of Personal Information

Purpose for Collecting the Personal Information

To Whom We Disclose the Personal Information

Identifiers (e.g., name, address, email, phone number)

Information you provide; automatically collected data; third-party providers.

See Sections 1(a) and 2 above.

See Section 3 above.

Financial Information (e.g., bank account, credit card numbers)

Information you provide; third-party providers.

See Sections 1(a) and 2 above.

See Section 3 above.

Protected Classifications (e.g., gender, age)

We do not collect this information.

—

—

Commercial Information (e.g., purchase history)

Information you provide; automatically collected data; third-party providers.

See Sections 1(a) and 2 above.

See Section 3 above.

Biometric Information

We do not collect this information.

—

—

Internet Activity Information (e.g., browsing history)

Information you provide; automatically collected data; third-party providers.

See Sections 1(b) and 2 above.

See Section 3 above.

Geolocation Data

We do not collect this information.

—

—

Sensory Data (e.g., recorded calls)

Collected during customer service interactions.

See Sections 1(a) and 2 above.

See Section 3 above.

Professional/Employment Information

We do not collect this information.

—

—

Education Information

We do not collect this information.

—

—

Inferences about preferences and behavior

We do not collect this information.

—

—

We do not collect any “sensitive information” for inferring characteristics. All information collected is considered “personal information” (not “sensitive information”) under the CCPA.

Personal information may be provided to our service providers, contractors, and third parties as outlined in Sections 1798.140(ad)(2)(A) and 1798.140(ah)(2)(A) of the CCPA.

To submit a request regarding your personal information, contact us via the email provided or submit through our support form. We may require verification of your identity for requests, including your name, email address, and historical transaction information. You may designate an authorized agent to make a CCPA privacy request on your behalf.

 

7.DO NOT TRACK SIGNALS

We utilize automated tools to recognize Do Not Track settings and Global Privacy Controls in browsers. While we may engage in behavioral tracking, we respect your preferences regarding online activities.

 

 8.SECURITY AND DATA RETENTION

We retain personal information only as necessary to fulfill collection purposes and legal obligations. Email addresses are stored until a user requests unsubscribing. Payment card information is not stored; we use Shopify and payment processors to handle transactions, retaining only electronic receipts with limited details.

We implement reasonable security measures to protect your information. However, data transmitted via the internet may not be completely secure, and any transmission is at your own risk.

 

9.CHANGES TO OUR PRIVACY POLICY

We may modify this Privacy Policy at any time. Changes will be posted on this page, with a notice on our website's homepage. If material changes occur, we will notify you via email and/or through a homepage notice. Your continued use of our Services signifies acceptance of any changes.

 

10.CONTACT US

For any comments, queries, or requests regarding how we use your information, please contact our Support Team at 1-866-779-6801 or email us through our Customer Service & Support page. Our services are operated by BRITSOU, with registered office located at Longhua Junhui 1920, No. 4741 Longhua Avenue, Qinghua Community, Longhua Street, Longhua District, Shenzhen, China 518109.